Challenge / Solution
Facing significant business and macro-economic challenges; Mizuno North America required a fresh, dynamic and contemporary approach.
Heavy Headwinds
Purpose Driven Priority
The Playbook
MVP and Values
90-Day Rolling Action Plans
MVP and Values
We defined a clear and concise Mission, Vision and Purpose rooted in core Values as key components in cultivating a culture of team work, accountability and growth.
Roadmap
90-Day Rolling Action Plans
MVP and Values
We identified and simply stated our strategic (3-5 year), annual, department and team member plans aligned to the MVP; critical in creating system alignment (human and financial) and in driving the business and fostering greater ownership, purpose and results.
90-Day Rolling Action Plans
90-Day Rolling Action Plans
Detailed Tactical Action Plans
We developed and deployed annual plans that were distilled into manageable quarterly action plans. Resources deployed and adjusted to support the business and financial objective in an effort to compete most effectively in the ever dynamic market.
Detailed Tactical Action Plans
Detailed Tactical Action Plans
Detailed Tactical Action Plans
We developed and executed detailed tactical action plans to ensure implementation, accountability and reporting of resource deployment (human and financial) to achieve our financial objectives and measure impact and ROI.
Financial Performance
Detailed Tactical Action Plans
Adjustments and Progress
Our approach was rooted in a belief that strong financial performance and shareholder value was a derivative of a relentless focus on people, planning and execution. This focus was the catalyst of the unprecedented businesses results we achieved.
Adjustments and Progress
Detailed Tactical Action Plans
Adjustments and Progress
We made ongoing tactical refinements based on business performance as well as actionable internal and external consumer and business insights. The digital and dynamic market required an ability for us to be fluid and flexible while prudent, practical and calculated.
We Linked Strategy and Structure
As we redefined our 3-5 year strategy and annual plan; we had to address our structure to ensure we could deliver on our strategy, financial goals and aspirations.
We Shifted to a Marketing, Sales and Distribution Business Model
With a volatile sporting goods market and stiff competition, we needed to refocus and maximize our resources and efforts. We stated a clear MVP and Values that helped define our Culture and provide the guardrails for our decisions and actions supporting our new business model.
We took a Holistic Business and Brand Approach
We defined six "evergreen" strategic priorities supporting the entire business and brand based on internal and external business and consumer insights.
Additionally, we developed and executed a more consumer and brand-centric approach. Allowing each sub-brand (category) to maintains its uniqueness while aligning to a broader strategic brand platform. This additive approach would maximize our resources and ROI (e.g. 1+1 = 3).
We Identified and Played to Individual Strengths and Passion
Understanding and leveraging each team members' passions and talents allowed us to maximize efficiency and impact in the organization while providing deeper purpose and meaning to each of them.
We restructured our corporate and field teams to execute our strategy and better serve our team members, consumers, customers and maximize our new business model and financial objectives.
Our Priority on People
We had a relentless focus on driving the efforts of the team based on leveraging individual strengths and passions. We prioritized our people to shift our Culture and drive our business forward.
We embraced our role as servant leaders in developing individuals and helping them reach their full potential.
Values Help Cultivate Culture
MVP and Values
The Values of an organization are foundational and a critical component in cultivating a culture of teamwork and accountability in support of the MVP.
At Mizuno, every single team member had the opportunity to participate in the development and implementation of our Bleed Blue! Values. This approach helped with greater individual and collective adoption and support of our Values.
Alignment and Activation
Our 5-year, annual and 90-day rolling action plans were aligned to our MVP and Values. This helped drive greater clarity and meaning to our individual and collective efforts.
Additionally, aligning organization, team (department) and individual roles and goals is critical in cultivating a culture of excellence and accountability. We made significant progress in this area, but still had a lot of room for improvement.
Daily Stewardship and Champions
Our team cultivated a culture of teamwork and accountability through daily stewardship by champions who modeled the Values and behaviors that transformed our culture. To assist with this effort, each team member was given a Bleed Blue! medallion; a subtle reminder they carried with them each day reinforcing HOW we aspired to behave internally and externally in driving our business forward!