Mark M. O'Brien - Home | Mark M. O'Brien

Mark M. O'Brien

My Purpose

CEO | COO | CCO | CXO | CMO Transformational Business Executive Leadership. Collaboration. Results.

I lead teams based on an effective Purpose driven approach.

I care about people, their interests, passions, goals and success.

My entire career is based on prioritizing people and helping them achieve success.

I am relentlessly focused on driving the efforts of the team based on leveraging individual strengths and passions.

I embrace my role as a servant leader in developing individuals and helping them reach their full potential.

I lead by maintaining my objectivity; always seeking to understand which allows me to make decisions and take calculated risks based upon fact versus emotion.

I have proven this leadership style by way of my work within the client and agency industry and honing my expertise based on experiences within a variety of industries; professional sports teams, consumer packaged goods, retail, non-profit and sporting goods.

I lead by way of a quiet confidence that in turn inspires confidence and superlative results among those who work with me.

Who I Am

I lead, transform and revitalize brands and businesses by collaborating with internal team members and external partners.

I've defined and led powerful Mission, Vision and Purpose (MVP) initiatives rooted in core Values that have cultivated culture and delivered meaningful business results.

I've driven brand and business turnarounds by leveraging my extensive consumer, customer, brand, retail, digital, social, event, experiential, sales, marketing and sports marketing experience and expertise.

I understand the nuances of business and brand strategy, tactics and execution. With the brand and consumer always in mind, I've developed multi-faceted consumer and customer programs, built alliances from the ground up and driven in-market growth through the combination of the two.

I've developed and executed fact based strategies by analyzing relevant data points and making the most informed decision to leverage innovative programs, tools, tactics and technology that deliver an ROI.

I've been successful at leading, transforming and revitalizing mature, rapid growth and new businesses.

My Approach

Leadership

Collaboration

Extensive experience and expertise in leading, transforming and revitalizing mature, rapid growth and new businesses based on an effective purpose driven approach as a chief executive officer and a chief marketing officer.

Collaboration

Revered as a positive, passionate and proactive leader, a true team builder and motivator.

Results

Collaboration

Results

Dedicated to focusing team energies on disciplined strategic efforts, while generating quantifiable results that meet or exceed business goals and financial objectives.

Outside of work

Father and Husband

I am a grateful husband and father. Blessed with a bride of over 20 years and our four incredible daughters. There's no playbook for raising a family and we do our best one-day-at-a time. Family first as we don't get this time back!

Baseball Enthusiast

My passion is baseball. From childhood summers filled with games in the neighborhood to playing in high school and college and of course my beleaguered Milwaukee Brewers. Nothing better than October baseball!

Packers Fanatic

A storied franchise when Vince led the Pack and then a long wait until the ol' gunslinger and Reggie recharged the franchise. Now A-Rodge carries the torch. As Vince was known to say: "God, Family and the Green Bay Packers." Wise words!

This is my story and in a way, my personal manifesto. It's a glimpse of who I am, what I believe and how I lead as a professional. I trust it will provide additional insight into my passions and purpose.

Guiding Principle

God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

My Purpose

I lead teams based on an effective Purpose driven approach.

Who I Am

I lead, transform and revitalize brands and businesses by collaborating with internal team members and external partners.

My Approach

Leadership

Collaboration

Collaboration

Collaboration

Collaboration

Collaboration

Results

Collaboration

Results

Outside of work

Father and Husband

Baseball Enthusiast

Packers Fanatic

"The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand."

Leadership. Collaboration. Results.